EquiJoT was born from a simple observation: the thoroughbred industry runs on spreadsheets, text threads, and disconnected systems. We're building something better.
EquiJoT is built on the same configurable, AI-powered platform as GearJoT — proven technology adapted specifically for the thoroughbred industry. Every feature is purpose-built for racing, breeding, and farm operations.
Based in Lexington, Kentucky — surrounded by the farms, training centers, and racetracks that define the thoroughbred industry. We understand the business because we live in it.
Location isn't just where we work — it's why we understand the industry.
Lexington, Kentucky isn't just our address — it's our education. We're surrounded by Keeneland Race Course, Ashford Stud, Three Chimneys Farm, and hundreds of breeding and training operations that define the thoroughbred industry.
Our team has walked the shedrows at dawn, watched breeze works from the rail, and attended yearling sales at Keeneland. We've seen firsthand how trainers juggle morning lines on paper, how farm managers track foaling schedules in notebooks, and how vets rely on text messages to coordinate care.
That's why EquiJoT doesn't feel like generic software. Every feature comes from conversations with our neighbors — the people who live this industry every day.
EquiJoT is powered by the same platform that runs GearJoT — our fleet management solution for construction and mining equipment. Proven technology, adapted for a different industry.
GearJoT has been managing heavy equipment fleets since 2019. The core platform — configurable workflows, visual inspections, AI agents — is battle-tested across construction sites and mining operations.
For EquiJoT, we took that proven foundation and rebuilt the user experience specifically for thoroughbreds. Horse records instead of equipment records. Breeding schedules instead of maintenance schedules. Veterinary protocols instead of inspection checklists.
You get the reliability of mature technology with features that actually make sense for your operation.
The principles that guide how we build EquiJoT and work with our customers.
Every feature we build serves the ultimate goal: better care for thoroughbreds. Technology should make horses safer, healthier, and happier.
We don't just build software for the horse industry — we're part of it. Our team includes horsemen, veterinarians, and industry veterans.
We use AI and modern technology to solve real problems, not to be trendy. Every feature must make your day easier or your decisions better.
Your horse records belong to you. We'll never sell your data, and you can export everything at any time. No vendor lock-in, period.
Our pricing rewards growth, not punishes it. Whether you have 10 horses or 500, EquiJoT scales with your success.
We're based in Lexington because this is where the industry lives. Our neighbors are our customers, advisors, and inspiration.
Join the growing community of farms, trainers, and veterinarians using EquiJoT to manage their thoroughbred operations.